1.)    Link your status updates with your other social media accounts.

Share status updates on your LinkedIn profile and link this with your other social media accounts such as twitter, facebook, etc. By doing this, you are increasing your market’s Top of Mind Awareness.

2.)    Start a  group for you brand or business

Starting and managing your own group on LinkedIn increases Top of Mind Awareness with your target market. It increases incoming leads as well as exposure for your brand or business.

3.)    Ask your first-level contacts for introductions to their first-level contacts.

It’s amazing how far an introduction can take you. Why, you are leveraging other peoples trust and credibility with those they know.

4.)    Share articles related to your brand or business

Sharing articles which may be useful to your connections can build your credibility.

5.)    Look for connections related to your business/brand

Adding connections who are related to your business/brand provides you opportunities to meet the right people that can do business with you.

6.)    Answer questions in Questions and Answers

Helping out people and posting questions at the same time on LinkedIn’s Questions and Answers builds credibility….

7.)    Creating an event on LinkedIn

Creating and event on LinkedIn is really easy and is highly ranked in search results.

8.)    Send “re-engagement” messages to your connections

Reconnect to your connections is a great way to drum up new business directly or from referrals.

9.)    Invite experts related to you market to be a guest blogger on your blog

This is a very effective way to gain people’s trust on your brand/business. Inviting someone who is already an expert in your target market will position you as an authority, building credibility.

10.) Interact with LinkedIn Connections Regularly

And last but not the least; it may be the most overrated but definitely one of the most effective ways – Interact with your LinkedIn connections. Interacting with your connections will show them you are open to talking and approachable.

4 Responses to “Top 10 Ways to Use LinkedIn for Business”

  1. alaguraj says:

    I am a Electrical and Electronics Engineer

  2. [...] 7.) Creating an event on LinkedInCreating and event on LinkedIn is really easy and is highly ranked in search results. This is one of the best way to use LinkedIn for Business. [...]

  3. Great list, thanks. Sad that the Question & Answer section is being decommissioned. I actually found it to be a valuable resource.

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