Over the course of my practice, I have found it necessary to clearly delineate between one’s LinkedIn profile and LinkedIn presence. The two terms are used interchangeably, but are notably different. Let’s start with their respective definitions: Your LinkedIn profile is your point of access on the site. It is an electronic document warehousing your [...]
LinkedIn, with over 135million members worldwide, is continuously growing a social network and platform. People use LinkedIn mostly because they want increase conversions and leads for their businesses. But not all people can see the great things LinkedIn can do for them and their businesses so I decided to write down the top reasons why [...]
Where most companies we work with make mistakes is they start developing their social sites, LinkedIn included, prior to the first 3 steps outlined below. The following is an excerpt from our upcoming release, “An Executives Guide to LinkedIn Mastery.”
Wow, I just found this blog post that I forgot to finish and publish just after my son was born (about 10 months ago). This post really meant alot to me, so I wanted to make sure I still shared it with you all. Here is the post:
Gaining credibility and developing messaging “allies” are critical factors in achieving success and developing your business on Linked In. In order to achieve success for your business on LinkedIn, you must do the following: Take control of your Image and Likeness – Make sure your profile matches your message Get by Giving – send out [...]
