The Changing Role of the LinkedIn Strategist

I first became aware of Nathan Kievman in the spring of 2009, when I joined the Linked Strategies group. At that time, I had been doing LinkedIn-specific work for well over two years, and his name kept popping up on my screen with great regularity. So I reached out to connect on LinkedIn with Nate [...]

The LinkedIn Strategy

Every business needs to generate new leads consistently. Regardless if you are a business that focuses on B2B (business to business) or B2C (business to consumer), you are probably looking to hire, source new business, form strategic alliances or partnerships and/or get publicity. Unfortunately you, like many businesses, are not utilizing the power of LinkedIn. [...]

How to add Video to Your LinkedIn Profile with SlideShare: Step by Step

Adding Video to your LinkedIn Profile is a tool many are unfamiliar with, however it can be a powerful way to differentiate yourself from the crowd. View my profile for videos on this topic. But after receiving so many questions on this topic, I figured I would lay out the steps here. You can add [...]

Top 10 Ways to Use LinkedIn for Business

1.)    Link your status updates with your other social media accounts. Share status updates on your LinkedIn profile and link this with your other social media accounts such as twitter, facebook, etc. By doing this, you are increasing your market’s Top of Mind Awareness. 2.)    Start a  group for you brand or business Starting and [...]

Simple Tips to Maintaining Top of Mind Awareness through LinkedIn

LinkedIn is an amazing tool and it has many uses! If you are already heavily involved in LinkedIn, this is not new news for you, but what you may not know is how you can use the platform for maintaining top of mind awareness with your market. Without some guidance, this can be challenging to [...]

LinkedIn: Who’s Viewed My Profile – Updates December 2010

With all the great updates and improvements that LinkedIn has been doing lately, there is one in particular that caught my attention the most. It’s the Who’s Viewed My Profile feature. There are several different analytics within this feature that will no doubt come in handy for you and keep you or your company going [...]

Who’s Viewed My Profile: October 2010 Updates

With all the great updates and improvements that LinkedIn has been doing lately, there is one in particular that caught my attention that I absolutely have to share! The new features in “Who’s Viewed My Profile” are worth taking a minute of your time to review right now.   There are several different analytics within [...]

I’m On LinkedIn, Now… Get a Strategy!

Recently I had a great conversation with a VC backed CEO of a multi million dollar company. He said to me (taking a little liberty on the quote as it was verbal)

“Nate, we don’t care about LinkedIn, Facebook, or Twitter, what we care about is building our business, adding revenues and lowering costs. If these social sites are tools that help do this, great, if not, let’s move on.”

I firmly agree with his sentiment in the quote. Please have a purpose and take into consideration the following list in developing your social strategy:

LinkedIn Strategy: The 7 Phases of a LinkedIn Master Strategic Plan

Where most companies we work with make mistakes is they start developing their social sites, LinkedIn included, prior to the first 3 steps outlined below. The following is an excerpt from our upcoming release, “An Executives Guide to LinkedIn Mastery.”

Your Social Media Campaign Will Fail If…

Recently I received a post from a LinkedIn user who was quite bitter about Social Media.  This sentiment is not that uncommon amongst my executive contacts and many of the very successful business owners I know. I understand how at face value, social media seems like a big cluster of chaos.  I mean really, how [...]

The 10 LinkedIn™ Strategic Steps to Success

No matter what your interest, whether you are looking for new customers, a job, new leads, more credibility, a board of advisors, or more money, LinkedIn is a tool that can help you achieve these goals quickly and easily. The following are the 10 LinkedIn Strategic Steps to Success: Take control of your Image and [...]

The 5 Simple Ways to Connect with LinkedIn™ Members

Here is a quick tidbit on how to connect with people on LinkedIn. Not everyone knows, but there are 5 ways to connect with other LinkedIn members. Before you start inviting people to your network, be sure to send them a message asking if they are open to connecting. Requesting to connect directly to people [...]

LinkedIn: Are you Crazy!

A new friend and manager of the Linked Strategies Group, Sean Nelson, posts very valuable content on his blog (or should I say previous blog) for the LinkedIn community.  His blog, LinkedIntuition.com, was one of the most popular blogs on LinkedIn, rivaling the Giants own blog traffic! He did/does this blog to help, give back, [...]

Protected: Webinar Replay

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LinkedIn Power User Strategies Webinar

Whether you are an entrepreneur, small business owner, an employee or looking for a new opportunity, LinkedIn is a virtual prospecting goldmine – offering an endless supply of warm leads, high value networking sources, and multiple income streams. As the #1 “zero cost” Business Networking Site, you will not find a better ROI for your [...]