In its quest to deliver a more engagement-centered user experience, LinkedIn Corporation has made significant and sweeping improvements to its social networking platform. A more enabling technology with easier navigation, improved site aesthetics and innovations around content curation are sterling examples of LinkedIn’s commitment to strengthening the capabilities and marketing reach of its 200 million-plus [...]
Another feature of LinkedIn has gone by the wayside. LinkedIn Answers, oft-touted as a destination for users seeking to advance a thought leadership platform, receive an objective viewpoint on a specific business challenge or commiserate with their fellow LinkedIn citizens on any number of nagging concerns, was retired on January 31, 2013. Given the systematic [...]
After a few sneak peeks, I finally and fully converted to the new LinkedIn profile view on December 11, 2012. Rather than do what so many citizen journalists do—that is, climb over each other to see who can get the word out the quickest—I wanted to take a step back, spend some quality time with [...]
For me, LinkedIn is a constant backdrop, a livelihood. It brings out my professional and personal best. I went in with zero inhibition, recognized its value immediately and quickly understood that my output would be directly proportional to input. My LinkedIn profile works when I sleep. I am proud of the network I have built and [...]
In the first two parts of this blog series, I have illuminated the basic concepts of the new LinkedIn Skills & Expertise Endorsements, drawn contrasts and comparisons to Linkedin recommendations and addressed the reciprocal nature of both features. In this, the final installment of the series, I go inside the numbers to try to get [...]
In Part I of this series, I delineated between the definitions of the LinkedIn endorsement and recommendation and established a framework for how the former finds its identification point on the LinkedIn profile page. In this post, I’d like to expand the comparison and explore the act of endorsing a LinkedIn connection, taking into account [...]
I can’t recall a modification to the LinkedIn platform that has met with more confusion than the company’s unannounced and unheralded introduction of the LinkedIn Skills and Expertise Endorsement platform. Since its arrival, I have been fielding numerous questions from clients and colleagues on the utility and validity of this feature, and I’m sure there [...]
I first became aware of Nathan Kievman in the spring of 2009, when I joined the Linked Strategies group. At that time, I had been doing LinkedIn-specific work for well over two years, and his name kept popping up on my screen with great regularity. So I reached out to connect on LinkedIn with Nate [...]
How to Increase Conversions, Create Inbound Leads,LI Content Strategies & Company Page and the Best Practices using LinkedIn presented by: Nathan Kievman (http://www.linkedin.com/in/nathankievman) In this webinar you’re going to learn about: Increasing conversion rates from your LinkedIn Profile Creating inbound inquiries from your potential market Building your LinkedIn Content – Strategy & Daily Tasks simplified [...]
This post is for you, please comment and suggest additions below. We consider this post to be the Ultimate LinkedIn Resource Guide for Using LinkedIn. This page is the result of more than 40 hours of work from our team here at Linked Strategies, aimed at providing a consolidated resource for anyone needing information about [...]
LinkedIn, as social professional network has a lot of uses to its members. There are a lot of reasons why we recommend you to use this platform, no matter what your profession is. We have compiled some of the best articles and news about LinkedIn and how to use it for many purposes and for [...]
With all the great updates and improvements that LinkedIn has been doing lately, there is one in particular that caught my attention the most. It’s the Who’s Viewed My Profile feature. There are several different analytics within this feature that will no doubt come in handy for you and keep you or your company going [...]
Recently I had a great conversation with a VC backed CEO of a multi million dollar company. He said to me (taking a little liberty on the quote as it was verbal)
“Nate, we don’t care about LinkedIn, Facebook, or Twitter, what we care about is building our business, adding revenues and lowering costs. If these social sites are tools that help do this, great, if not, let’s move on.”
I firmly agree with his sentiment in the quote. Please have a purpose and take into consideration the following list in developing your social strategy:
This is a great quick and short video interview of Jeff Weiner, CEO of LinkedIn, discussing LinkedIn and confirming the three main revenue streams of the company.
LinkedIn has been the best place to connect with people I never would have met otherwise. I love this media vehicle to accomplish all sorts of business objectives. One of the many things I use LinkedIn for is creating sustainable, real, and valuable relationships with people I would be interested in having on my advisory [...]
No matter what your interest, whether you are looking for new customers, a job, new leads, more credibility, a board of advisors, or more money, LinkedIn is a tool that can help you achieve these goals quickly and easily. The following are the 10 LinkedIn Strategic Steps to Success: Take control of your Image and [...]
