Over the course of my practice, I have found it necessary to clearly delineate between one’s LinkedIn profile and LinkedIn presence. The two terms are used interchangeably, but are notably different. Let’s start with their respective definitions: Your LinkedIn profile is your point of access on the site. It is an electronic document warehousing your [...]
LinkedIn Profiles are your resume to the world and your credibility & authority to your potential clients, peers and vendors. An optimized (read well put together) profile enhances visitors view of you, let’s your friends know about your successes you may have never brought up and much more. For the little effort it takes to get your [...]
