How important is a company page on LinkedIn? Why should you make a company page in LinkedIn?
Company pages have huge potential. Originally, they were nice to have and something you could easily set up, but they are advancing with new additions such as the “Follower” feature and “Status Updates” as new tools to help business better communicate to their followers.
Should LinkedIn choose to add additional features such as Follower Inbox Announcements and HTML enabled company pages, LinkedIn Company Pages will become a must have for every business in the country & the world.
Reasons Why You Should Create A “Company Page” on LinkedIn
- Your target market always look for information about companies relevant to them. Creating your own LinkedIn company page gives more exposure and visibility to your business, products or services.
- LinkedIn allows company pages to have followers. This will allow your page followers to be able to keep in track of your company news, updates and or announcements of new services, etc.
- Your company’s products and services can easily be added in your LinkedIn Company page! You can also add videos to each of your product or service listings. This gives you the ability and opportunity to showcase what you can do and what you have to offer.
- Company pages also have recommendations just like your own profile. Satisfied customers can now easily recommend you, your product or your service. You’ll be way ahead of your competitors if you have these strong recommendations!
Don’t overlook the power of LinkedIn Company pages. They are a great tool to enhance your company’s presence and image online.