Your LinkedIn profile is not just a resume online! This is your professional presence to the world. The best part is, you can present yourself to the world exactly how you want (just keep it real and honest)!
Your LinkedIn profile is the best opportunity online to put your professional foot forward to the world, showing the world what you do, what you are about, what you are focused on now, what you are great at and so much more. Do you use your LinkedIn Profile this way? Or is your profile a bland resume or a poor expression of who you are and what you are capable of?
The sad fact is that for most people on LinkedIn, their profile is an extra task, not something that is important. Do you know how many people look for you on LinkedIn prior to a meeting, an interview, before getting hired or before landing that big deal? Look at the “Who’s Viewed Your Profile” section on LinkedIn (on the right side of the Home Page just below the big square advertisement). This will allow you to see who is looking at your LinkedIn profile.
Take a moment to look and let me know what you find. Some will see private users looking at your account, others will see the name and information about who is looking at your profile. The User Privacy Settings determine whether viewers appear as Anonymous or with all their information available. The bottom line is when that big client prospect, employer, business partner, or sponsor is looking at your profile, your executive team’s profile, or your sales representatives LinkedIn profile, what are they seeing? Is it represented as you want? Does it reflect the true value and professional presence of your company? If not, you’re not alone!
After reading this article, take a moment to implement some of the ideas you read about. Remember that the LinkedIn Profile is about you; your career history, education, interests, and other content you may want to publish. To receive the most benefits of using LinkedIn for business, it is important to have your profile 100% complete and optimized.
To ensure that your LinkedIn profile is 100% complete, you should follow the steps in the “Edit my Profile” area on the upper right that says what level you are completed. If you are not 100%, follow the links below the completion category until complete. Now just because the profile says it’s complete, this does not mean it is optimized! Some of the areas that can be complete, but need optimization are:
- Professional Headline
- Profile photo (see LinkedIn Photo)
- Descriptions for your Website Links
- Current Headline/Title
- Summary
- Applications: Skills, Video, Blog, Books, etc.
- 500+ Connections
- 10+ Recommendations
That is the very basic of what your LinkedIn profile needs to have completed to be completely Optimized. For the best results in using LinkedIn for business or professional uses, it is critical to get your LinkedIn profile optimized. To help you understand how to optimize your LinkedIn profile we gathered a number of articles and videos on the subject.
Below are several resources for LinkedIn profile optimization:
General Guides
LinkedIn Profile Optimization by Nathan Kievman
How to Optimize Your LinkedIn Profile by Brian Farrell
LinkedIn Search Optimization Tips and Tricks by Brandon Hickie
Best Ways to Optimize Your LinkedIn Profile by Aakansha
Optimize Your LinkedIn Profile by Georgia Nord
LinkedIn Profile Search Optimization by Steve Tylock
15 Tips To Optimize Your LinkedIn Initiative by Lior Levin
5 Keys to LinkedIn Optimization by Rachel Parker
4 Simple Ways to Optimize Your LinkedIn Profile by Benji Hyam
LinkedIn Tips: A 12 Step Checklist for Optimizing Your Profile by Benji Hyam
LinkedIn For Business – Optimizing Your Professional LinkedIn Profile – Kristi Hines
4 Must-Haves for Professional LinkedIn Profile – Greg Elwell
Job seekers
HOW TO: Optimize Your LinkedIn Profile for the Job Hunt by Dan Finnigan
How to Optimize Your LinkedIn Profile for Job Search by Jorgen Sundberg
How to Optimize Your LinkedIn Profile by Loic Jeanjean
How to Optimize LinkedIn Profile for Job Seekers – Adrian
5 LinkedIn Profile Tips for Job Seekers by Shannon Steffen
SEO
LinkedIn Keyword Optimization by Nathan Kievman
How to Optimize Your LinkedIn Profile by Anthony Piwarun
LinkedIn Profile Search Engine Optimization/SEO by Glen Cathey
4 Minutes to Optimize a LinkedIn Profile for SEO – Mike Volpe
LinkedIn Profile SEO in 5 Easy Steps – Donna Serdula
Optimize Your LinkedIn Profile for Best Results – Anthony Piwarun
Optimizing Your LinkedIn Profile to Improve SEO for your Company – by PJA
5 Best Ways to Optimize Your LinkedIn Profile for SEO by WordStream Blog
Videos
5 Simple Tips to Optimizing Your LinkedIn Profile by Linked Strategies
8 Top LinkedIn Tips for B2B Marketers by Brian Rider
LinkedIn Profile Optimization Results by FireHorse88
LinkedIn – Linked In Profile Optimization by Kathleen Gage
Optimizing Your Profile on LinkedIn – SIGMA Marketing Group
We truly hope you found this post valuable and helpful to optimizing your LinkedIn profile. We have put a lot of work into it and look forward to your feedback and additions. This list is a living post; we will be adding and adjusting to it as necessary. Add your comments, make suggested additions, and insights below.
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