One trend that’s really hot right now is optimizing your profile around a particular keyword you want to get found by. For example, if you’re a tax consultant, you’d want to optimize your profile so that when people search for “tax consultant,” your profile is first – or at least on the first page. In this video below, Nate walks you through exactly how to use LinkedIn keyword optimization to accomplish this.
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Please leave a comment below and tell me specifically… 1) How quickly did you get your profile to rank for your keyword? 2) How will this help you meet your business or career objectives? 3) Any other remarks that you feel would benefit the Linkedin community.
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Hi Nate,
I’m really confused as to why this isn’t working for me. I searched for ‘children’s illustrator’ in the St. Louis area and I don’t even show up! And there are a lot of people that do show up that don’t even use those key words at all! Any advice?
You ROCK. I appreciate your insights and strategies. Keep the SEO tips coming. It helps us all. Thanks for helping us to create meaningful connections. Be well, Anne Pryor
Thanks for this – it’s interesting, but for keyword research to be effective you have to first establish if anyone is searching on those those keywords.
Are you assuming that people have already done the keyword research and are effectively optimizing for both LinkedIn and the wider web?
Cheers
Nicky
Nathan:
Great information – thank you.
I have launched my on-line blog but am still looking for work so I am going to see if I can combine the 2 – be interesting. I’ll let you know how your techniques work out in this type of situation.
Be well.
Hi Nate,
Thanks for this video. Excellent information.
I took a look at your profile and you seem to be doing the old “stuff the keywords” trick of SEO with:
Founder & CEO | Corporate Social Media Solutions | Social Media ROI Strategist at DemingHill
Social Media Business & Marketing Consultant | CEO at DemingHill | Client Marci Shimoff
Social Media Business & Marketing Consultant | CEO at DemingHill | Client Permuta
CEO | Social Media Marketing | Business & Marketing Consultant | Social Business Design & Management at DemingHill
This goes on for some length. Have you gotten much negative feedback from this?
not really, results are about 30,000 search results every 3 months and about 1,500 profile views a month.
Thanks Nate. I never realized that there was a search by keyword in LinkedIn. I wonder how many other people have a clue about it? Maybe you can get LinkedIn to promote it.
Also…Too bad LinkedIn does not share statistics about the popularity of certain keywords, like Google’s keyword research tool.
Thanks, great info, it will defenetly help my profesional development,
Thank you Nate. I continue to learn about LinkedIn and every time I go to a class or webinar I learn something new.
It works!! In less than a minute, I’m number one!!! Woohoo!! Thank you Nate! I’ve just purchased your book too, can’t wait to get into it!!!
Hi Eric – This is Pete from Linked Strategies. I’m not seeing you in our system. Can you forward me your receipt at pete@linkedstrategies.com and I’ll make sure you get taken care of immediately.
Wow Nate,
This is a really great tip!!! After watching the video this evening, I made a couple of changes to my profile and I immediately jumped to the # 1 spot on LinkedIN out of a search result of 176,671. I am going to refine my profile with more details but you have given me an excellent start regarding keywords and optimizing my profile.
Many Thanks!
Wow! 5 minutes and I’m at #5 for solopreneur and #2 for solopreneurs. This is great because I’m a business coach for solopreneurs, so I really want to be associated with this market segment.
Great tips, I’ll work on my profile now!
Best regards from Miami, Fl
Thank you!
Madelim Paredes
Great Tip! Thanks
Very helpful Nathan, thanks very much. I love LinkedIn and it is big here in the UK, but now I can really use it!
Now I can pass your sound advice onto all the struggling construction companies in the UK.
I like the way you present your advice and must say that being user friendly is essential and you’ve got it down to a fine art!
I look forward to communicating with you more often throughout 2011!
Have a happy, peaceful & prosperous New Year!
no web site yet.
First time to view your video.
Well done, easy to understand.
Thank you.
Was not user friendly
Hi Brenda – what wasn’t user friendly about it? Maybe we can fix that.
Thanks Nate!
LinkedIn has been a great success and I’m encouraging others to join and watching it work for them as well. Thanks for the golden nugget here that can take everything to a new level!
Wishing you all the good stuff…
Really interesting – I already help my clients to build their profile but this is an added bonus, looking for the keywords. Thank you.
As a short timer with LinkedIn, I found this information to be outstanding. I started off with one of my primary skill sets (technical writer) and searched for me locally in the St. Louis area and in the United States. Locally, I was on page 6. In the United States I was beyond page 10. With less than 15 minutes work I was number 2 of 759 in the St. Louis area and number 6 of 96,598. A dramatic improvement and one that I can live with … for now. Thank You so much for the great tip.
Good job Nathan. Simple, practical, strategically valuable. THank you..
I did a before and after search using my keywords (VP of Inside Sales) and filtering it by area (NYC). At first, I didn’t come up at all. I made a few changes adding keywords in places where they fit very nicely. I now come up on the first page!
Amazing.
Great infomational training nate! I look forward to the next!
You do ROCK!!! I followed the instructions and I am now listed #1 under hospitality consultants. Thank You!!
Thanks Nathan!
Simple yet very informative. I’ll be tuning in much more often. Take care.
Although I am quite aware of the importance of search optimization, until yesterday I had never before thought about my ranking on LinkedIn. I suppose I just imagined that since I was relatively new to the network, I’d better just get in line. Quite coincidentally, it turns out that I’m number 5 for my key word. I’m now eye-ing the number 1 spot.
Thanks Nathan. Your presentation was quite an eye opener.
Nate, thanks. I am just getting into this process and your information is a great step forwrrd.
This is great info, but how do you utilize keywords if you are gearing your profile to help search for a job and to have employers find you in a search?
Thank you very much for the tip. Very powerful information. The amazing thing is that it works instantly. Unlike Google.
I’m following on social media. Looking forward to learning more.
Cheers, Miguel Ribeiro
What I don’t see in the video is how to do it. You explain what to do but not the how so it is only part of the equation. It would be good if you explained how to add the keyword or phrase the amount of times needed to be #1 for that term.
Thank you so much for this great information! I have SEO for my website http://www.ellennew.me but now I can direct SEO for LinkedIn as well, thanks again Nate!
Hi
Nice article..was expecting some more information though. This article gives the light in which we can observe the reality. this is very nice one and gives indepth information.
thanks
wow
hi friends,
thanks for this video………..
using tips and technology are best for this planning…we are surprise ,when use.
gopal tiwari
foundr of gmitsolutions
This was a powerful presentation. Anyone who wants to be found on Linkedin needs to watch this video.
Aw, this was a really nice post. In thought I want to put in writing like this moreover – taking time and precise effort to make a very good article… however what can I say… I procrastinate alot and certainly not appear to get something done.
It absolutely worked! Prior to making any changes to my profile, I did a search on the one keyword that has so far resulted in the most hits. There were 1,163,680 results. I was shocked that I was not even in the first 150 search results for that keyword!!! I have no idea how far down the list I was in the search results because I figured if I wasn’t in the first few pages of results, it didn’t matter! It’s amazing that anyone ever found my profile at all. After doing some tinkering, I am now the 4th profile listed when searching for that keyword – again, I remind you, of over 1 million results. Thank you, thank you, thank you! I just did this late last night so I can’t wait to see the difference in the number of times that my profile comes up in search results and how many times the profile is viewed.
Nat, great video, very helpful. I currently rank #1 for ‘fitness marketing’ but for some other keywords I don’t, so now I understand what I need to do to fix it.
Thanks
Really helpful. Got ranked in 1st page results on LinkedIn for two word phrase.
Had some enquiries since yesterday. Wow!
This video is outstanding. Thank you so much for sharing that info with us.
Respectfully,
~John El Hanafi
What a difference it made when I added more of my keywords! Thanks for the tips. Can’t wait for more.
Props for such a superb post, keep up your fantastic function.
If you want high ranking implement the videos clear, concise and practical advice.
It works out great! Thank you for sharing this information.
It’s 2011 and we are back to stuffing keywords????
Hi Nate,
Great presentation…thank you. Question for you. Under one of my former employers I had 4 positions in 9 years with each increasing in responsibility. Currently I have 4 different postings and have had some say I should “collapse” this under one company name and in the description area I should post all 4 titles, responsibilities, accomplishments. Visually, I guess, this would be neater but how does this impact keyword optimization? Thank you for your help!
Michael, remember that keywords are counted in the title and company name of your current and past positions, so less positions would naturally negatively impact your ability to rank.
nate
Thanks a lot Nate, this is tremendously useful!! Although I only just did it and so I can’t observe the traffic increase yet, I spent quite some time on my key words and I am now in the top 5-10 pages for all my key words and on page 1 for several!
Many thanks!
Flo