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LinkedIn Members #1 Most Frequently Asked Question

Posted on 19. Feb, 2010 by nate.

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One of the most frequently asked questions we get about LinkedIn from over 10,000 submitted questions through our webinars, in posts, or directly by email is:

How do I maximize my use of LinkedIn?

In many ways this question resonates throughout the social platforms, but for today, let’s focus on LinkedIn.

To answer the question “How do I make the most of LinkedIn?” I would like to share with you a new way to look at LinkedIn. I propose that you should look at this platform as a small version of the internet. Meaning LinkedIn is its own world. Your webpage is your profile, the leading companies are the groups, the people are in the answers and questions sections as well as in the groups and so on.

To master this new world, you have to understand it’s 60 million members behaviors, attitudes, rules, language and etiquette. You also have to master your own voice, message, ability to communicate, processes, and rules. The following list will give you the outline needed to truly start building your LinkedIn presence the right way.

The 7 Stages of LinkedIn/Social Media Mastery

1. Assess your Assets and Capabilities – Opportunity
2. Identify your Social Media Strategy – Clarity
3. Lay your Social Web – The Foundation
4. Optimize your Presence – Get Found
5. Build Your Communities – Become a Leader
6. Develop a Marketing Funnel – Lead People
7. Integrate Business Process Outsourcing – Don’t do it Alone

Applying these Stages will certainly ensure you are moving in the right direction on LinkedIn and that you are creating proof along the way.

If you enjoyed this article, join us for upcoming Live LinkedIn Power User Strategies Webinar for free on Thursdays at 4pm EST.

Wishing You Well,

~ Nate ~

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7 Steps to Generating Real, Targeted, and Profitable Business from LinkedIn: For Insurance Agents

Posted on 19. Feb, 2010 by nate.

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Creating a system and plan of action is the most important thing you can do on LInkedIn to drive business. If you don’t, you will spend all your time answering questions that are irrelevant to your business objectives and end goals.

As an Insurance Agent you are faced with a different set of regulations than most other professions. Your brokers social media policy will dictate to a large degree, you ability to market yourself widely to the market. Your strategies must be different, unique, and specifically tailored to your needs and industry.

The following 7 steps are necessary for you to optimize your business opportunities through LInkedIn:

1. Know your objectives: ie how many new clients a month do you want/need?
2. Identify your Target Market and the Titles they Hold
3. Master the Search Process to Find this Market: Join their Groups
4. Create compelling content for your market & post articles on sites such as www.Ezine.com
5. Share the URL Link from your articles in the News Features in applicable groups in your Licensed Region
6. Master Networking Events in Your Area Through LinkedIn Events
7. Begin Your Own Networking Events

These 7 steps will help you engage your community and provide you the opportunity to meet new prospects and ultimately close more deals.

Remember, being social is about building relationships. You can’t do this with a “What’s in it for Me” mentality, true relationships begin with giving; this is the starting point of creating real success on LinkedIn or any social media program.

For more information on LinkedIn, join us for our complimentary LinkedIn Power User Strategies Webinar

I wish you well on your LInkedIn journey.

Nate Kievman