The ONE Enhancement on LinkedIn that Would Change EVERYTHING

In its quest to deliver a more engagement-centered user experience, LinkedIn Corporation has made significant and sweeping improvements to its social networking platform. A more enabling technology with easier navigation, improved site aesthetics and innovations around content curation are sterling examples of LinkedIn’s commitment to strengthening the capabilities and marketing reach of its 200 million-plus [...]

Fare Thee Well, LinkedIn Answers

Another feature of LinkedIn has gone by the wayside. LinkedIn Answers, oft-touted as a destination for users seeking to advance a thought leadership platform, receive an objective viewpoint on a specific business challenge or commiserate with their fellow LinkedIn citizens on any number of nagging concerns, was retired on January 31, 2013. Given the systematic [...]

The NEW LinkedIn Profile: The Spotlight Shines on YOU

After a few sneak peeks, I finally and fully converted to the new LinkedIn profile view on December 11, 2012. Rather than do what so many citizen journalists do—that is, climb over each other to see who can get the word out the quickest—I wanted to take a step back, spend some quality time with [...]

Linked Inhibitions: “I’m on LinkedIn, BUT…”

For me, LinkedIn is a constant backdrop, a livelihood. It brings out my professional and personal best. I went in with zero inhibition, recognized its value immediately and quickly understood that my output would be directly proportional to input. My LinkedIn profile works when I sleep. I am proud of the network I have built and [...]

Free Webinar for Business Owners

As a business owner, you wear many hats. There are many factors to manage within your business.  One of the most important factors you need to watch is your cash flow.  Knowing where your business stands financially is the cornerstone of your business’s success.  This is true whether you are a one-person company, a large [...]

LinkedIn Endorsements vs. LinkedIn Recommendations: A Definitive Overview – Part III

In the first two parts of this blog series, I have illuminated the basic concepts of the new LinkedIn Skills & Expertise Endorsements, drawn contrasts and comparisons to Linkedin recommendations and addressed the reciprocal nature of both features. In this, the final installment of the series, I go inside the numbers to try to get [...]

LinkedIn Endorsements vs. LinkedIn Recommendations: A Definitive Overview – Part II

In Part I of this series, I delineated between the definitions of the LinkedIn endorsement and recommendation and established a framework for how the former finds its identification point on the LinkedIn profile page. In this post, I’d like to expand the comparison and explore the act of endorsing a LinkedIn connection, taking into account [...]

LinkedIn Endorsements vs. LinkedIn Recommendations: A Definitive Overview – Part I

I can’t recall a modification to the LinkedIn platform that has met with more confusion than the company’s unannounced and unheralded introduction of the LinkedIn Skills and Expertise Endorsement platform. Since its arrival, I have been fielding numerous questions from clients and colleagues on the utility and validity of this feature, and I’m sure there [...]

Your LinkedIn Profile vs. Your LinkedIn Presence

Over the course of my practice, I have found it necessary to clearly delineate between one’s LinkedIn profile and LinkedIn presence.  The two terms are used interchangeably, but are notably different. Let’s start with their respective definitions: Your LinkedIn profile is your point of access on the site. It is an electronic document warehousing your [...]

The Changing Role of the LinkedIn Strategist

I first became aware of Nathan Kievman in the spring of 2009, when I joined the Linked Strategies group. At that time, I had been doing LinkedIn-specific work for well over two years, and his name kept popping up on my screen with great regularity. So I reached out to connect on LinkedIn with Nate [...]

LinkedIn Follow Feature… Really? … Brand Dilution or a Great Idea?

LinkedIn is charged with improving the platform. However, a wise advisor once told me, simple is sometimes best. Look at all the social networks growth curves over time. I would suggest that many don’t see this because they are still very few large case study examples for companies like LinkedIn to learn from, however there [...]

 

Linked Strategies Group Adds JD Gershbein as Blog Contributor and Manager

Linked Strategies tabs noted LinkedIn authority and social business psychologist for additional perspectives on how to best leverage LinkedIn  CHICAGO (October 2, 2012) – Linked Strategies a membership-based LinkedIn group and information exchange forum that focuses on creating professional success on LinkedIn, has added JD Gershbein, CEO of Owlish Communications, to its content marketing platform. [...]

 

LinkedIn’s Motive… Follow the Money! Post IPO

You know LinkedIn continues to make changes every month to the platform. Some good, some bad, some arguable both ways. Many have recently noted the removal of Recommendations and your websites from the top of your LinkedIn Profile. I would suggest this is a bad change for us as users, but a good change for LinkedIn based [...]

Chris Brogan’s Enormous Social Media Failure

If you know Social Media, then the name Chris Brogan is familiar to you. Chris is an author, journalist, marketing consultant, and frequent speaker about social media marketing and is considered one of the leading authorities in all things Social Media.  Recently Chris wrote a blog about why he chose to delete his LinkedIn account [...]

LinkedIn Profile Optimization

Your LinkedIn profile is not just a resume online! This is your professional presence to the world. The best part is, you can present yourself to the world exactly how you want (just keep it real and honest)! Your LinkedIn profile is the best opportunity online to put your professional foot forward to the world, [...]

LinkedIn for Consultants

If you are a consultant you probably already know the power of the LinkedIn platform and you probably understand that LinkedIn is a consultant’s most powerful tool online today. Here is a model on how to use LinkedIn for maximum benefit. 1.) First, build influence. Create an influential baseline for yourself or for your organization. [...]

The LinkedIn Strategy

Every business needs to generate new leads consistently. Regardless if you are a business that focuses on B2B (business to business) or B2C (business to consumer), you are probably looking to hire, source new business, form strategic alliances or partnerships and/or get publicity. Unfortunately you, like many businesses, are not utilizing the power of LinkedIn. [...]

LinkedIn Profile – Your Business Resume Online

                Recently in the Linked Strategies group, member Thomas Petty shared a blog by Rene Shimada Siegel – LinkedIn: Reading Between the Lines. This blog explored what a LinkedIn profile reveals about you to others and how others perceive your profile. Thank you Thomas for sharing it. In [...]

LinkedIn For Business

With over 160 million members, LinkedIn has the most influential, affluent, and educated audience than leading business sites. Using LinkedIn for Business just makes sense. 60+ million users are in the United States of America 5+ million users are in Canada 31+ million users are in Europe 13+ million users are in India 2+ million [...]

The Art of Marketing Conference & Linked Strategies

Hello everyone! I just wanted to reach out and see if you were going to be able to make this. I will be attending and sitting in the 5th row from the front of the room. I would love for you to introduce yourself if you are able to make it and say hello. This [...]

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