This post is for you, please comment and suggest additions below. We consider this post to be the Ultimate LinkedIn Resource Guide for Using LinkedIn. This page is the result of more than 40 hours of work from our team here at Linked Strategies, aimed at providing a consolidated resource for anyone needing information about LinkedIn.

LinkedIn is an ever increasing Professional Network. Currently at 170+ Million users (June 2012), the platform is used by professionals around the world, including job seekers, human resource departments, sales, business development and professionals of every sort. LinkedIn is one of the world’s most ideal professional business tools online today. The following are resources for everything on LinkedIn you would need for research, resources, “How To’s”, strategies, insights and much more.

Founded May 5, 2003
Company Overview LinkedIn is the world’s largest professional network on the Internet with more than 100 million members in over 200 countries and territories. The LinkedIn website launched in 2003 and currently counts executives from all Fortune 500 companies as members.
Mission Connect the world’s professionals to make them more productive and successful.
Contact Information
LinkedIn’s Phone Number:
How to reach a live person:
Press 1 when recording begins
Hours of Operation:
Mon-Fri: 9am-6pm PST

Company Background (Source:

  • LinkedIn started out in the living room of co-founder Reid Hoffman in 2002.
  • The site officially launched on May 5, 2003. At the end of the first month in operation, LinkedIn had a total of 4,500 members in the network.
  • As of September 30, 2011, professionals are signing up to join LinkedIn at a rate that is faster than two new members per second.
  • The company is publicly held and has a diversified business model with revenues coming from hiring solutions, marketing solutions and premium subscriptions.

LinkedIn Facts (Source:

  • As of November 3, 2011, LinkedIn operates the world’s largest professional network on the Internet with more than 135 million members in over 200 countries and territories.
  • Fifty-nine percent of LinkedIn members are currently located outside of the United States.
  • There were nearly two billion people searches on LinkedIn in 2010. Based on third quarter 2011 metrics, LinkedIn members are on pace to do more than four billion searches on the LinkedIn platform in 2011.
  • Headquartered in Mountain View, Calif., LinkedIn also has U.S. offices in Chicago, New York, Omaha and San Francisco. International LinkedIn offices are located in Amsterdam, Bangalore, Delhi, Dublin, London, Melbourne, Milan, Mumbai, Munich, Paris, São Paulo, Singapore, Stockholm, Sydney, Tokyo and Toronto.
  • The company’s management team is comprised of seasoned executives from companies like Yahoo!, Google, Microsoft, TiVo, PayPal and Electronic Arts. The CEO of LinkedIn is Jeff Weiner.
  • LinkedIn is currently available in fourteen languages: English, French, German, Indonesian, Italian, Japanese, Korean,Malay, Portuguese, Romanian, Russian, Spanish, Swedish and Turkish.
  • As of September 30, 2011 (the end of the third quarter), LinkedIn has 1,797 full-time employees located all around the globe. LinkedIn started off 2011 with about 1,000 full-time employees located all around the globe, up from around 500 at the beginning of 2010.
LinkedIn Statistics (by Linked Strategies on Youtube)
You can also see this video at the LinkedIn Statistics Video blog post.

LinkedIn’s Official Resources:


Marketing Resources on LinkedIn

LinkedIn’s Social Links


Site Features 

 LinkedIn Official Groups (Ran by the Corporate Office)

(We believe there is a few more Official LinkedIn Groups – If you know what they are, please comment them below and we will get them added)

User Guides (According to LinkedIn Corporate)

LinkedIn’s Official Blog 2011′s Top 10 LinkedIn Blog Posts
(As posted at
  1. Visualize your LinkedIn Network with InMaps by Ali Imam
  2. 100 Million Members and counting… by Jeff Weiner
  3. Top CEO Names across the Globe: Bad, Bland or Brand? by Monica Rogati
  4. The New LinkedIn Platform: Help Build the Professional Web by Adam Nash
  5. Introducing LinkedIn Skills by Peter Skomoroch
  6. LinkedIn Student Job Portal: Helping Recent Graduates Find Jobs by Christina Allen
  7. Introducing LinkedIn Today by Liz Reaves Walker
  8. The Power of LinkedIn Everywhere: Apply with LinkedIn by Jonathan Seitel
  9. Privacy, Advertising and Putting Members First by Ryan Roslansky
  10. LinkedIn Files Registration for IPO by Steve Sordello

Worldwide Membership (Source:

  • 135m+ professionals around the world as of November 3, 2011
  • 31m+ members in Europe as of November 21, 2011
  • 8m+ members in the UK as of December 6, 2011
  • 3m+ members in France as of November 29, 2011
  • 3m+ members in the Netherlands as of December 6, 2011
  • 2m+ members in Italy
  • 2m+ members in the DACH region (Germany, Austria and Switzerland)
  • 2m+ members in Spain as of December 1, 2011
  • 1m+ members in Belgium
  • 20m+ members in Asia and the Pacific as of November 21, 2011
  • 13m+ members in India as of December 21, 2011
  • 3m+ members in Southeast Asia as of November 21, 2011
  • 5m+ members in Canada
  • 6m+ members in Brazil
  • 2m+ members in Australia
  • As of October 2011, LinkedIn counts more than 14 million students and recent college graduates around the world as members

LinkedIn and Business  (Source:

  • As of September 30, 2011 (the end of the third quarter), LinkedIn counts executives from all 2011 Fortune 500 companies as members; its corporate hiring solutions are used by 75 of the Fortune 100 companies.
  • More than 2 million companies have LinkedIn Company Pages.
  • LinkedIn represents a valuable demographic for marketers with an affluent & influential membership.
  • More than 40,000 developers are using LinkedIn APIs to create innovative tools and services for professionals, averaging over two billion API calls per month.
  • There are now more than 180,000 unique domains actively using the LinkedIn Share button on their sites to send content into the LinkedIn platform. Referrals from LinkedIn to publisher sites around the Web are up more than 75% between June 30, 2011 and September 30, 2011.
  • LinkedIn members are sharing insights and knowledge in more than one million LinkedIn Groups.
  • As of September 30, 2011, mobile page views account for more than 11 percent of total member visits to LinkedIn.
  • As of September 30, 2011, hundreds of thousands of job applications have been submitted using Apply With LinkedIn.

LinkedIn Financial Metrics (Source:

  • Total revenue advanced 126 percent year on year to $139 million. This was our eighth straight quarter of accelerating top line growth and our fifth straight quarter of more than 100 percent growth.
  • Hiring Solutions revenue was $71.0 million, increasing 160 percent compared to the year ago period. In the quarter, hiring solutions comprised 51 percent of total revenues compared to 44 percent last year.
  • Marketing Solutions revenue was $40.1 million, increasing 113 percent compared to the prior year.
  • Premium Subscriptions revenues ended the quarter at $28.4 million, up 81 percent year-over-year.
  • According to comScore, unique visitors (including members and non-members) averaged 87.6 million in the quarter. In September, LinkedIn ranked as the 34th most visited website worldwide, according to comScore, up from 54th just one year ago. ComScore measured 7.6 billion page views in the third quarter.

LinkedIn Books, eBooks, Guides

The following is a list about LinkedIn books – Free, Paid, Physical & Digital. We of course have our own, including a free resource called The LinkediN Quick Start Guide eBook which you can get here, and our very popular book titled: LinkedIn Mastery: An All Inclusive Guide to Mastering LinkedIn, whcih you can get here The following books are some of the top books on the market about LinkedIn, please let us know which ones you like the most and why.

LinkedIn Articles, News & Resources

Business Development / Marketing / Sales/Lead Generation

  1. A Guide to Generating Leads on LinkedIn
  2. 33 Ways to Use LinkedIn for Business
  3. 100+ Ways to Use LinkedIn
  4. Top 5 Ways to Market Your Business With LinkedIn
  5. LinkedIn for Business Marketing Hub
  6. LinkedIn: Do you know who is Viewing Your Profile?
  7. 11 Reasons You Should Use LinkedIn for Your Business
  8. Top 10 LinkedIn Business Marketing Tips
  9. 20 Tips to Becoming Successful on LinkedIn
  10. How to use LinkedIn to Build an Advisory Board
  11. Using LinkedIn for business: an introduction
  12. 16 Smarter Ways to Use LinkedIn to Build Your Business
  13. Simple Tips to Maintaining Top of Mind Awareness through LinkedIn 
  14. 2 Simple Tips to Maintaining Top of Mind Awareness through LinkedIn
  15. Google Results for About LinkedIn
  16. Small Business Success Summit


LinkedIn Profile Optimization & LinkedIn SEO

  1. LinkedIn Profile Optimization
  2. LinkedIn Profile Search Optimization
  3. 15 Tips To Optimize Your LinkedIn Initiative
  4. 5 Keys to LinkedIn Optimization 
  5. 5 Simple Tips to Optimizing Your LinkedIn Profile

LinkedIn SEO & Keyword Optimization: How to Rank over Millions in Minutes

How to Build Your Personal Brand on LinkedIn

  1. Build Your Personal Brand on LinkedIn by Dan Schawbel
  2. 5 LinkedIn tips on effective personal branding by Dan Schawbel
  3. LinkedIn Strategies for Personal Branding by Debra Wheatman
  4. Use Your LinkedIn Profile as a Resume by Alison Doyle
  5. Creating a Presence w/ LinkedIn Groups by Efesa Origbo
  6. The 10 LinkedIn™ Strategic Steps to Success by Nathan Kievman
  7. How to use Linkedin to build a Powerful Personal Brand by Dr Amit Nagpal
  8. LinkedIn Mistakes: Top 5 Ways to Kill Your Credibility INC Magazine Online, Geoffrey James
  9. What McDonald’s Can Teach Us About Our LinkedIn Profiles by Nathan Kievman
  10. Unlock the Secrets of LinkedIn INC Magazine Online, Marta Tabaka
  11. Using LinkedIn for Competitive Intelligence Linked Intelligence, Scott Allen

Career Management

  1. Career Management with LinkedIn by Kimm
  2. LinkedIn and career management by Jason Alba
  3. Successful Career Management via the LinkedIn approach! by, Author Dr. Shree Nanguneri
  4. LinkedIn as Resume 2.0 – by Linked Intelligence, Author Scott Allen

Job Search

  1. How to Use LinkedIn in Your Job Search
  2. 6 New LinkedIn Job Search Tips by Jason Keath
  3. LinkedIn and Your Job Search by Alison Doyle
  4. LinkedIn Job Search Secrets by Kevin Donlin
  5. Ten Ways to Use LinkedIn to Find a Job by Guy Kawasaki
  6. How to use LinkedIn for Job Searching by Laura Schneider
  7. How to find a job on LinkedIn by Jason Alba
  8. 5 Quick Steps to Get Your LinkedIn Profile Noticed by Cheryl Palmer


  1. Use LinkedIn for Recruiting Employees by, Author Susan M. Heathfield
  2. Optimize Your LinkedIn Company Profile for Recruiting by, Author Sharlyn Lauby
  3. How To Use LinkedIn For Recruiting by, Author Nick Saint
  4. How To Recruit Globally Using LinkedIn by, Author Sharlyn Lauby
  5. 6 Tips on LinkedIn for Recruiting: My Advice for Recruiters & Headhunters by, Author Neal Schaffer

How to Network on LinkedIn

  1. 15 Ways to Grow Your LinkedIn Network by, Author Neal Schaffer
  2. LinkedIn Open Networking? by, Nathan Kievman
  3. 10 Steps to Grow Your Business and Your Network with LinkedIn by, Author Regis Hadiaris
  4. LinkedIn Power Tips for Growing Your Network: Lewis Howes Interview by, Author Rich Brooks
  5. How to Handle Recommendation Request By a Stranger by, Author Nathan Kievman
  6. The Single Most Important Benefit Of LinkedIn by, Authors Jan Vermeiren and Bert Verdonck
  7. 6 Reasons To Connect With Everyone On LinkedIn by, Author Lewis Howes
  8. LinkedIn Profile Tips: The 10 Mistakes You Want to Avoid and Why by, Author Neal Schaffer
  9. 5 Simple Ways to make the Most of your Time on LinkedIn™ by Nathan Kievman
  10. How to Identify a Fake LinkedIn Profile & What to Do About It by Nathan Kievman
  11. My Personal Policy Regarding Accepting LinkedIn Invitations by, Authors Jan Vermeiren and Bert Verdonck
  12. Networking Secrets with LinkedIn Master Lewis Howes by, Author David Garland
  13. How to Handle Recommendation Request By a Stranger by Nathan Kievman

Leading LinkedIn Strategists, Trainers, Consultants & Speakers

The following is a list of the top LinkedIn Educators, Trainers, and Consultants that are my friends, peers, competitors and people whom I may not know, but greatly admire for what they do. I only lead with myself because I am a LinkedIn Strategist, Trainer, Consultant & Speaker. The list is in no particular order, everyone on this list is amazingly intelligent and experienced regarding LinkedIn.


Nathan Kievman – Digital & Social Media Strategist | SM Lead Generation & Client Acquisition Specialist |  LinkedIn Sales & Marketing Training & Services | Keynote Speaker | Author (

Jan Vermeiren
Jan Vermeiren – Networking Speaker, LinkedIn Expert ( FREE bestseller), Generous Networker (

Neal Schaffer – Author, Maximizing LinkedIn for Sales & Social Media Marketing | Social Media Agency Executive, Coach & Speaker (

Lewis Howes – Author of two LinkedIn Books | Founder of the Sports Executives Association | Social Media Marketing Speaker (

JD Gershbein – SOCIAL BRANDING Consultant ♦ SOCIAL NEUROMARKETING Specialist ♦ SOCIAL NETWORKING Strategist ♦ Author ♦ Global Speaker (

Viveka VonRosen – Social Media Authority. Host of #LinkedInChat on Tue Night.★ Writing “LinkedIn Marketing: An Hour a Day” for Wiley&Sons (

Scott Allen – Multi-talented, Entrepreneurially-minded Web Professional, Founder of (

Jason Alba – Author | LinkedIn Expert | CEO of (

Jerome Leonard – LinkedIn Strategist & Trainer | Principal Siebel Technical Account Manager at Oracle Corporation (

Stephanie Sammons – Founder & CEO of Wired Advisor – Inbound Marketing Solutions (Social Media) for Financial Advisors & Wealth Managers (


We truly hope you found this post valuable and helpful. We have put a lot of sweat into it and look forward to your feedback and additions.  This list is a living post. Please add your comments, make suggested additions and insights below and we will add as often as we are able!


To Your LinkedIn Success!


Linked Strategies Team



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About the author

Nate Kievman

Nathan Kievman is a highly sought after Digital Strategist, bringing a no nonsense business approach to digital and social strategies. His company, Linked Strategies is a consulting firm that specializes in measurable LinkedIn Client & Talent Acquisition Campaigns, helping companies from around the world find the fastest path to their target market today through services, training and technologies. Having helped his clients generate more than $100 million in new deals through LinkedIn, his company specializes in using LinkedIn and Socially Verified Email strategies to deliver their clients a steady stream of highly targeted and pre-qualified appointments with top executives, CEOs, VPs, thought leaders and other key decision makers who are typically hard to reach. Serving more than 250 clients over the past several years, Linked Strategies has helped its clients generate thousands of inbound appointments with entrepreneurs, business owners, and executives from startups to large companies such as Sony, Adobe, JP Morgan Chase, Bank of America, Apple, Ogilvy, SAP, Cicso, HP, LinkedIn, Verizon, Facebook, The Bill and Melinda Gates Foundation and thousands of others. The bottom line… Linked Strategies provides you access to either a highly targeted few, or up to thousands of new prospects, high caliber talent, investor relationships or media opportunities in as little as 30 to 60 days, guaranteed. For a free assessment and Target Market Analysis to determine if working together would be a fit, contact us at


58 Responses to “About LinkedIn”

  • Pete says:

    Thanks for all the great research and information. My hats off to you'll for bringing this information together. Cheers

  • Great job. Wanted to make one correction: the "Friends of LinkedIn" group does not require you to be an employee. You will need to submit a "success story" in order to join however. There is also one official group left of the list: LinkedIn Group Products Forum which is a great resource for group owners or those interested in group management. Lastly, I have authored a free LinkedIn guide for beginners which is available through both my LinkedIn profile as well as my Scribd account:

  • Lin Ronald says:

    Well Done! This is an excellent resource and will only help to propel readers and users to greater successes. I wish you the best. New World business.

  • Catherine says:

    Thank you, Nate! You and your very talented team did a fantastic job on this blog post. It is extremely handy to have all of this information posted in one convenient location. I have already bookmarked the page and I will share the blog post with all of my connections.

  • This is great! I can save this and use it as a resource for everything that I want to know about LinkedIn. Thanks for putting this info all together.

  • Lin Ronald says:

    I forgot to add: Thanks

  • Bruce says:

    Excellent information and very thorough. I will definitely refer to this site for detail on Linked in and LI information as needed and refr it to otehrs as well. Great job!

  • Julian Sáez says:

    Hi Nathan! Awesome resource!, as everything you so kindly give us. Thank you very much.

  • Very comprehensive overview of the services offered on LinkedIn. New comers and established users will benefit from this guide.

  • Steve Park says:

    Good job. very helpful . looking forward to using

  • Barbara Read says:

    Awesome. This is a great resource. Even experienced users will learn something from this site.Thank you for consolidating all this information in one place! I have read Kimberly A Callahan's LinkedIn guide for beginners and definitely recommend adding it to this list. It takes the beginner through building a LinkedIn presence step by step.

  • Wow Nate - this is awesome. And if its alright with you (and Wiley) I would love to add it as a resource in my first chapter! This is invaluable information which I have already popped into my resources list on and and will tweet often.

  • This is an excellent and comprehensive resource to help anyone use and leverage LinkedIn. I look forward to sharing this link to help others use LinkedIn effectively.

  • Rick Ostler says:

    This is an amazing resource, great job! I will be sure to make use of this information. Thanks so much for your hard work. Rick

  • Well done! Thank you.

  • Janet Lawson says:

    Great compilation of information, but why were US stats not included in "Worldwide Membership?"

  • David Aubrey says:

    Hello Nathan, This is a great resource for those of us who use LinkedIn. Thanks for putting this together! Everyone's experience on LinkedIn will be the richer for it.

  • Nate says:

    of course Viveka! thanks for the thought.

  • All I can say is "Wow!" Thanks so much for the effort you took to compile this fabulous resource. It is very generous of you to share this information. Merci beaucoup.

  • Gary Watkins says:

    Great bit of work Guys will share out to all Best Regards Gary

  • Gary Watkins says:

    Great bit of work guys will share out to all Regards Gary

  • Michele Lang says:

    What an amazing gift to everyone. Thanks SO much, Nate!

  • Bill Garner says:

    Thank you ... Thank you, for a truly great resource! Bill

  • Thanks for all the work you've done to compile this excellent resource filled with and linkedin (!) to so much information. I will definitely share this with my networks. Your acknowledgement of those who have been helpful to you is also an example ro all. Expressing appreciation is essential to building relationshIps. My Linkedin profile:

  • Thank you! Great resource. Very user friendly and organized.

  • Miriam Hara says:

    This is great...thanks!

  • Nice work! Very comprehensive! Thanks a lot for taking the time to research all of this for everyone!

  • Betsy says:

    Thanks, Nate. Good stuff like always from you!

  • Des Walsh says:

    Congratulations Nate and also your team. Going to save a lot of us some serious work time!

  • Red says:

    This is awesome Nate! Absolutely the best single source for LinkedIn content I've seen!

  • 1,797 employees?? WOW!!!!!!!!!:) I had no idea.....very cool! This is an incredible resource that I could probably spend 40 hours with myself and take my business to a whole new level! Thank you!! Deb:)

  • Bob Ferguson says:

    Great resource Nate. I can't wait to dive into the site.

  • WOW!! What an awesome resource - thank you SOO much for doing all this leg work and compiling it in such an easy to follow format!

  • [...] (Resource Guide) [...]

  • Tom R says:

    Extensive list of informative topics that you have gathered. Great resource - Thanks!

  • David Mooney says:

    Fantastic -- amazing amount of information organized and a click away. Thank you -- well done! David

  • Lew Sabbag says:

    Nathan, Thanks so much for a fantastic assembly of resources and people. It's amazing what you and your team have pulled together. You've really helped me understand and act on the power of Linked IN on a daily basis.

  • Ross Dodwell says:

    Leave it to you Nate to compile such an extensive list of resources!! Thank you for all that you do. Ross

  • Vince Rogers says:

    ****Great Resource****

  • Nate: Bravo to you and whomever helped you to put together this definitive "About LinkedIn" resource. Very informative and helpful. On behalf of all of us who will benefit from your hard work: "THANK YOU" Best, --Patrick p.s. May I humbly suggest my own LinkedIn Best Practices recommendation: The 6 C's of LinkedIn. Available thru Slideshare on my profile at

  • Howie Appel says:

    Comes under the heading "everything you always wanted to ask, but either were afraid or just didn't know where to go to get the information". This post is not only plentiful, but will probably take two or three readings to engulf all the VERY interesting information given here. I teach LinkedIn in the Orlando area as director of ProNet Career Resources and I hope that people in this area will take advantage of all that I've learned. Truck on....and thanks much. Howie

  • Andy Brandt says:

    Hi Nathan, Many thanks to you and all your LinkedIn helpers for creating this resource. I've already blogged about it. "New Link-Fest for all things LinkedIn" Andy

  • Thanks for this Nate and I'll be sure to credit you when sharing any aspect of this post with our people. Of all our fellow LinkedIn training colleagues around the world you continue to be the one that we align ourselves with the most as we seem to share the same values and approaches to building solid relationships via LinkedIn. Keep up the great work and many thanks again for this superb information. Best wishes Steve

  • Mark Sulkin says:

    Will tweet and post on Linkedin.

  • Superb resource Thank You. Phil

  • Dana Martin says:

    Love it. Well done!

  • Alan Preis says:

    Thanks Nate What a fantastic resource for those of us who use LinkedIn daily. Really appreciate you putting this information together for us! Great idea. Regards, Alan

  • [...] read a blog post last week which was a long list of things about LinkedIn, what I found interesting was that in the very first paragraph they said that the post took 40 [...]

  • Being the type of person that fully appreciates organization and detail, as my business name suggests; ATD Business Services = Attention to Detail, I want to express my gratitude for this well thought out blog. Thank you for the time invested in this valuable resource! I've shared it on my recently created Facebook profile and Fan Page. I hope you have a great team to help you keep it current!

  • Nate says:

    Thanks Steve, feel free to reach out to our team for collaborative opportunities as well. Nate